{"id":23002,"date":"2021-10-13T10:00:38","date_gmt":"2021-10-13T08:00:38","guid":{"rendered":"https:\/\/archive.iask.hu\/?p=23002&#038;preview=true&#038;preview_id=23002"},"modified":"2021-10-13T10:00:38","modified_gmt":"2021-10-13T08:00:38","slug":"have-farmers-had-enough-of-experts","status":"publish","type":"post","link":"https:\/\/archive.iask.hu\/en\/have-farmers-had-enough-of-experts\/","title":{"rendered":"Have farmers had enough of experts?"},"content":{"rendered":"<p>The article was written with the contribution of\u00a0 <strong>Petra Stankovics,<\/strong> iASK researcher and was released in <strong>Environmental Management <\/strong>in 2021.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Abstract<\/strong><\/p>\n<p>The exponential rise of information available means we can now, in theory, access knowledge on almost any question we ask. However, as the amount of unverified information increases, so too does the challenge in deciding which information to trust. Farmers, when learning about agricultural innovations, have historically relied on in-person advice from traditional \u2018experts\u2019, such as agricultural advisers, to inform farm management. As more farmers go online for information, it is not clear whether they are now using digital information to corroborate in-person advice from traditional \u2018experts\u2019, or if they are foregoing \u2018expert\u2019 advice in preference for peer-generated information. To fill this knowledge gap, we sought to understand how farmers in two contrasting European countries (Hungary and the UK) learnt about sustainable soil innovations and who influenced them to innovate. Through interviews with 82 respondents, we found farmers in both countries regularly used online sources to access soil information; some were prompted to change their soil management by farmer social media<br \/>\n\u2018influencers\u2019. However, online information and interactions were not usually the main factor influencing farmers to change their practices. Farmers placed most trust in other farmers to learn about new soil practices and were less trusting of traditional \u2018experts\u2019, particularly agricultural researchers from academic and government institutions, who they believed were not empathetic towards farmers\u2019 needs. We suggest that some farmers may indeed have had enough of traditional \u2018experts\u2019, instead relying more on their own peer networks to learn and innovate. We discuss ways to improve trustworthy knowledge exchange between agricultural stakeholders to increase uptake of sustainable soil management practices, while acknowledging the value of peer influence and online interactions for innovation and trust building.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Keywords<\/strong>: innovation, social learning, social media, sustainable agriculture, technology adoption, trust, soil management<\/p>\n<p>&nbsp;<\/p>\n<p>The article is available <a href=\"https:\/\/link.springer.com\/article\/10.1007\/s00267-021-01546-y\" target=\"_blank\" rel=\"noopener\">HERE\u00a0<\/a>with full text.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The article was written with the contribution of\u00a0 Petra Stankovics, iASK researcher and was released in Environmental Management in 2021.<\/p>\n","protected":false},"author":209,"featured_media":23003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58,239,97,38,40],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Have farmers had enough of experts? - iASK - Institute of Advanced Studies K\u0151szeg<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/archive.iask.hu\/en\/?p=23002\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Have farmers had enough of experts? - iASK - Institute of Advanced Studies K\u0151szeg\" \/>\n<meta property=\"og:description\" content=\"The article was written with the contribution of\u00a0 Petra Stankovics, iASK researcher and was released in Environmental Management in 2021.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/archive.iask.hu\/en\/?p=23002\" \/>\n<meta property=\"og:site_name\" content=\"iASK - Institute of Advanced Studies K\u0151szeg\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-13T08:00:38+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/archive.iask.hu\/wp-content\/uploads\/2021\/10\/soil-gc33d2e9cc_640.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"426\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gerg\u0151 Rozner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/archive.iask.hu\/en\/#website\",\"url\":\"https:\/\/archive.iask.hu\/en\/\",\"name\":\"iASK - Institute of Advanced Studies K\\u0151szeg\",\"description\":\"It is the mission of iASK to bring together a critical mass of intellectually open, courageous and knowledge-sharing practitioners \\u2013 those that know that everything is at risk and that conventional research will simply not do, only creative and unusual combinations of ideas.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/archive.iask.hu\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/archive.iask.hu\/en\/?p=23002#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/archive.iask.hu\/wp-content\/uploads\/2021\/10\/soil-gc33d2e9cc_640.jpg\",\"contentUrl\":\"https:\/\/archive.iask.hu\/wp-content\/uploads\/2021\/10\/soil-gc33d2e9cc_640.jpg\",\"width\":640,\"height\":426},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/archive.iask.hu\/en\/?p=23002#webpage\",\"url\":\"http:\/\/archive.iask.hu\/en\/?p=23002\",\"name\":\"Have farmers had enough of experts? - iASK - Institute of Advanced Studies K\\u0151szeg\",\"isPartOf\":{\"@id\":\"https:\/\/archive.iask.hu\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/archive.iask.hu\/en\/?p=23002#primaryimage\"},\"datePublished\":\"2021-10-13T08:00:38+00:00\",\"dateModified\":\"2021-10-13T08:00:38+00:00\",\"author\":{\"@id\":\"https:\/\/archive.iask.hu\/en\/#\/schema\/person\/00871de8a3d5a20371f26a00c517a4cc\"},\"breadcrumb\":{\"@id\":\"http:\/\/archive.iask.hu\/en\/?p=23002#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/archive.iask.hu\/en\/?p=23002\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/archive.iask.hu\/en\/?p=23002#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/archive.iask.hu\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Have farmers had enough of experts?\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/archive.iask.hu\/en\/#\/schema\/person\/00871de8a3d5a20371f26a00c517a4cc\",\"name\":\"Gerg\\u0151 Rozner\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/archive.iask.hu\/en\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/36066dbc6d7f141aff328b26e9271b7b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/36066dbc6d7f141aff328b26e9271b7b?s=96&d=mm&r=g\",\"caption\":\"Gerg\\u0151 Rozner\"},\"url\":\"https:\/\/archive.iask.hu\/en\/author\/gergo-rozneriask-hu\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Have farmers had enough of experts? - iASK - Institute of Advanced Studies K\u0151szeg","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/archive.iask.hu\/en\/?p=23002","og_locale":"en_US","og_type":"article","og_title":"Have farmers had enough of experts? - iASK - Institute of Advanced Studies K\u0151szeg","og_description":"The article was written with the contribution of\u00a0 Petra Stankovics, iASK researcher and was released in Environmental Management in 2021.","og_url":"http:\/\/archive.iask.hu\/en\/?p=23002","og_site_name":"iASK - Institute of Advanced Studies K\u0151szeg","article_published_time":"2021-10-13T08:00:38+00:00","og_image":[{"width":640,"height":426,"url":"http:\/\/archive.iask.hu\/wp-content\/uploads\/2021\/10\/soil-gc33d2e9cc_640.jpg","path":"\/home\/archive\/public_html\/wp-content\/uploads\/2021\/10\/soil-gc33d2e9cc_640.jpg","size":"full","id":23003,"alt":"","pixels":272640,"type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"Gerg\u0151 Rozner","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/archive.iask.hu\/en\/#website","url":"https:\/\/archive.iask.hu\/en\/","name":"iASK - Institute of Advanced Studies K\u0151szeg","description":"It is the mission of iASK to bring together a critical mass of intellectually open, courageous and knowledge-sharing practitioners \u2013 those that know that everything is at risk and that conventional research will simply not do, only creative and unusual combinations of ideas.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/archive.iask.hu\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"http:\/\/archive.iask.hu\/en\/?p=23002#primaryimage","inLanguage":"en-US","url":"https:\/\/archive.iask.hu\/wp-content\/uploads\/2021\/10\/soil-gc33d2e9cc_640.jpg","contentUrl":"https:\/\/archive.iask.hu\/wp-content\/uploads\/2021\/10\/soil-gc33d2e9cc_640.jpg","width":640,"height":426},{"@type":"WebPage","@id":"http:\/\/archive.iask.hu\/en\/?p=23002#webpage","url":"http:\/\/archive.iask.hu\/en\/?p=23002","name":"Have farmers had enough of experts? - iASK - Institute of Advanced Studies K\u0151szeg","isPartOf":{"@id":"https:\/\/archive.iask.hu\/en\/#website"},"primaryImageOfPage":{"@id":"http:\/\/archive.iask.hu\/en\/?p=23002#primaryimage"},"datePublished":"2021-10-13T08:00:38+00:00","dateModified":"2021-10-13T08:00:38+00:00","author":{"@id":"https:\/\/archive.iask.hu\/en\/#\/schema\/person\/00871de8a3d5a20371f26a00c517a4cc"},"breadcrumb":{"@id":"http:\/\/archive.iask.hu\/en\/?p=23002#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/archive.iask.hu\/en\/?p=23002"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/archive.iask.hu\/en\/?p=23002#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/archive.iask.hu\/en\/"},{"@type":"ListItem","position":2,"name":"Have farmers had enough of experts?"}]},{"@type":"Person","@id":"https:\/\/archive.iask.hu\/en\/#\/schema\/person\/00871de8a3d5a20371f26a00c517a4cc","name":"Gerg\u0151 Rozner","image":{"@type":"ImageObject","@id":"https:\/\/archive.iask.hu\/en\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/36066dbc6d7f141aff328b26e9271b7b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/36066dbc6d7f141aff328b26e9271b7b?s=96&d=mm&r=g","caption":"Gerg\u0151 Rozner"},"url":"https:\/\/archive.iask.hu\/en\/author\/gergo-rozneriask-hu\/"}]}},"_links":{"self":[{"href":"https:\/\/archive.iask.hu\/en\/wp-json\/wp\/v2\/posts\/23002"}],"collection":[{"href":"https:\/\/archive.iask.hu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.iask.hu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.iask.hu\/en\/wp-json\/wp\/v2\/users\/209"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.iask.hu\/en\/wp-json\/wp\/v2\/comments?post=23002"}],"version-history":[{"count":1,"href":"https:\/\/archive.iask.hu\/en\/wp-json\/wp\/v2\/posts\/23002\/revisions"}],"predecessor-version":[{"id":23004,"href":"https:\/\/archive.iask.hu\/en\/wp-json\/wp\/v2\/posts\/23002\/revisions\/23004"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/archive.iask.hu\/en\/wp-json\/wp\/v2\/media\/23003"}],"wp:attachment":[{"href":"https:\/\/archive.iask.hu\/en\/wp-json\/wp\/v2\/media?parent=23002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.iask.hu\/en\/wp-json\/wp\/v2\/categories?post=23002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.iask.hu\/en\/wp-json\/wp\/v2\/tags?post=23002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}