{"id":16587,"date":"2020-04-03T09:02:18","date_gmt":"2020-04-03T07:02:18","guid":{"rendered":"https:\/\/archive.iask.hu\/hu\/?p=16587"},"modified":"2020-04-08T15:31:51","modified_gmt":"2020-04-08T13:31:51","slug":"from-infodemic-to-the-need-for-global-information-and-knowledge-governance-by-laszlo-z-karvalics","status":"publish","type":"post","link":"https:\/\/archive.iask.hu\/hu\/infodemia-egy-kifejezes-ujjaszuletese-es-dimenzioi-z-karvalics-laszlo-irasa\/","title":{"rendered":"Infod\u00e9mia \u2013 egy kifejez\u00e9s \u00fajj\u00e1sz\u00fclet\u00e9se \u00e9s dimenzi\u00f3i – Z. Karvalics L\u00e1szl\u00f3 \u00edr\u00e1sa"},"content":{"rendered":"

\"\"<\/strong><\/p>\n

A h\u00edr- \u00e9s inform\u00e1ci\u00f3\u00e1raml\u00e1s \u201efert\u0151z\u00f6tts\u00e9g\u00e9r\u0151l\u201d \u00edr Z. Karvalics L\u00e1szl\u00f3,<\/a> aki szerint ez ellen az autentikus tud\u00e1s, a hiteless\u00e9g \u00e9s szak\u00e9rt\u0151i interpret\u00e1ci\u00f3 a gy\u00f3gyszer.<\/strong><\/p>\n

M\u00e1rcius k\u00f6zep\u00e9n az ENSZ eg\u00e9szs\u00e9g\u00fcgyi vil\u00e1gszervezete, a WHO egyik sajt\u00f3t\u00e1j\u00e9koztat\u00f3j\u00e1n kisebb meglepet\u00e9s \u00e9rte a riportereket. A szervezet vezet\u0151je ugyanis nem csak orvosi-eg\u00e9szs\u00e9g\u00fcgyi k\u00e9rd\u00e9sekkel foglalkozott, hanem sz\u00fcks\u00e9gesnek tartotta kiemelni, mennyire fontos a hiteles, gyors, pontos inform\u00e1ci\u00f3szolg\u00e1ltat\u00e1s, \u00e9s mennyit \u00e1rt a v\u00e9dekez\u00e9snek, ha az inform\u00e1ci\u00f3\u00e1raml\u00e1s maga is \u201efert\u0151z\u00f6tt\u201d. Emiatt \u00fajra beker\u00fclt a sz\u00f3t\u00e1rba az inform\u00e1ci\u00f3 \u00e9s az epid\u00e9mia\/pand\u00e9mia szavak \u00f6sszevon\u00e1s\u00e1b\u00f3l k\u00e9pzett infod\u00e9mia \u2013 amit egy el\u0151z\u0151 vil\u00e1gj\u00e1rv\u00e1ny kapcs\u00e1n alkotott meg tizenh\u00e9t \u00e9vvel ezel\u0151tt David J. Rothkopf.<\/p>\n

A fogalmi \u00faj\u00edt\u00e1ssal a neves politikai elemz\u0151 a k\u00f6zel nyolcezer megbeteged\u00e9st \u00e9s \u00f6tsz\u00e1zn\u00e1l is t\u00f6bb hal\u00e1lesetet hoz\u00f3 SARS-fert\u0151z\u00e9st k\u00eds\u00e9r\u0151 \u201em\u00e1sodlagos epid\u00e9mi\u00e1ra\u201d igyekezett felh\u00edvni a figyelmet, amelynek k\u00f6vetkezm\u00e9nyeit s\u00falyosabbnak l\u00e1tta, mint mag\u00e1nak a v\u00edrusnak a v\u00e1ndorl\u00e1s\u00e1t \u00e9s puszt\u00edt\u00e1s\u00e1t<\/em>. Az inform\u00e1ci\u00f3s j\u00e1rv\u00e1nyban<\/em> (information epidemic, infodemic) v\u00e9lte ugyanis megtal\u00e1lni azt az okot, ami egy \u201eelfuser\u00e1lt k\u00ednai helyi eg\u00e9szs\u00e9g\u00fcgyi kr\u00edzisb\u0151l glob\u00e1lis gazdas\u00e1gi \u00e9s t\u00e1rsadalmi \u00f6sszeoml\u00e1st n\u00f6vesztett\u201d. \"\"<\/p>\n

Rothkopf az infod\u00e9mi\u00e1t \u201ea f\u00e9lelemmel, spekul\u00e1ci\u00f3val \u00e9s pletyk\u00e1val kevert t\u00e9nydarabk\u00e1k korszer\u0171 inform\u00e1ci\u00f3technol\u00f3gi\u00e1nak k\u00f6sz\u00f6nhet\u0151 sz\u00e9lsebes \u00e9s tov\u00e1bbi torzul\u00e1sokat eredm\u00e9nyez\u0151 vil\u00e1gm\u00e9ret\u0171 terjed\u00e9sek\u00e9nt\u201d<\/em> hat\u00e1rozta meg. Mostanra j\u00f3l l\u00e1tszik, hogy m\u00e1ra m\u00e1r nem egyszer\u0171 \u201em\u00e9diahat\u00e1sr\u00f3l\u201d van sz\u00f3: a t\u00f6megm\u00e9dia, a szakos\u00edtott org\u00e1numok, a tudom\u00e1nyos m\u0171helyek \u00e9s az internetes oldalak h\u00edrfolyama olvad komplex m\u00f3don \u00f6ssze a mobiltelefon-besz\u00e9lget\u00e9sek, sz\u00f6veges \u00fczenetek, emailek inform\u00e1lis \u00e1ram\u00e1val, amelyben \u00e1tl\u00e1thatatlanul keveredik t\u00e9ny, talmi h\u00edresztel\u00e9s, interpret\u00e1ci\u00f3 \u00e9s propaganda. Ebbe a ringbe pedig sajn\u00e1latos m\u00f3don besz\u00e1lltak azok a korm\u00e1nyzatok is, amelyek nemcsak az egym\u00e1ssal szembeni inform\u00e1ci\u00f3s j\u00e1tszm\u00e1ikban, hanem a saj\u00e1t politikai k\u00f6z\u00f6ss\u00e9g\u00fck\u00f6n bel\u00fcl is egyoldal\u00fa \u00e9s megt\u00e9veszt\u0151 inform\u00e1ci\u00f3s gyakorlatok sor\u00e1t alak\u00edtott\u00e1k ki.<\/p>\n

S mivel a sokf\u00e9le alakv\u00e1ltozatban puszt\u00edt\u00f3 \u201einform\u00e1ci\u00f3s v\u00edrusok\u201d glob\u00e1lis p\u00e1nikot, irracion\u00e1lis viselked\u00e9st eredm\u00e9nyeznek, alapvet\u0151 probl\u00e9m\u00e1k eset\u00e9ben hom\u00e1lyos\u00edtj\u00e1k el a l\u00e1t\u00e1sunkat, t\u00falterhelik az infrastrukt\u00far\u00e1t, p\u00fcf\u00f6lik a piacokat \u00e9s er\u0151sen rontj\u00e1k a mindennapi \u00e9let min\u0151s\u00e9g\u00e9t, az infod\u00e9mi\u00e1val \u00e9rdemesnek t\u0171nt egy alaposabb \u00e9s hosszabb tanulm\u00e1nyban foglalkozni,<\/u> mert a jelens\u00e9g, amire utal, messze t\u00falmutat egy szellemes sz\u00f3alkot\u00e1son.<\/p>\n

\"\"

Propaganda and brainwashing of the influential mass media concept. Vintage TV set with hypnotic spiral on the screen. 3d illustration<\/p><\/div>\n

A kifejez\u00e9s els\u0151k\u00e9nt is nemcsak a j\u00e1rv\u00e1nnyal kapcsolatban haszn\u00e1lhat\u00f3, hanem minden m\u00e1s esetben is, amikor az inform\u00e1ci\u00f3s fert\u0151z\u00e9s a helyzet\u00e9rt\u00e9kel\u00e9st torz\u00edtja \u00e9s a cselekv\u00e9sk\u00e9pess\u00e9get gyeng\u00edti<\/em>. Rothkopf egykor a terrorizmust\u00f3l a c\u00e1pa\u00e9szlel\u00e9sekig sorolt fel p\u00e9ld\u00e1kat, de hol voltunk akkor m\u00e9g p\u00e9ld\u00e1ul a \u2019fake news\u2019 vita korszak\u00e1t\u00f3l, a Brexitt\u0151l vagy a migr\u00e1ns-k\u00e9rd\u00e9st\u0151l? \u00a0Az infod\u00e9mia ennek meg\u00e9rt\u00e9se ut\u00e1n arra vil\u00e1g\u00edt r\u00e1, hogy a mediatiz\u00e1lt politikai kult\u00fara v\u00e1ls\u00e1gban van, \u00e9s ma m\u00e1r nem egyszer\u0171en jobb inform\u00e1ci\u00f3-\u00e9s tud\u00e1smenedzsmentre van sz\u00fcks\u00e9g, hanem az inform\u00e1ci\u00f3s-\u00e9s tud\u00e1sfolyamatok j\u00f3val alaposabb \u00fajratervez\u00e9s\u00e9re \u00e9s \u00fajra\u00e9p\u00edt\u00e9s\u00e9re. Az inform\u00e1ci\u00f3-\u00e9s tud\u00e1skorm\u00e1nyz\u00e1s \u00faj min\u0151s\u00e9g\u00e9re<\/em>.<\/p>\n

Rothkopf 2003-ban azt v\u00e1rta, hogy az infod\u00e9mi\u00e1t gerjeszt\u0151 er\u0151k term\u00e9szetrajz\u00e1nak meg\u00e9rt\u00e9se seg\u00edteni fogja jobb\u00e1 \u00e9s hat\u00e9konyabb\u00e1 tenni a korai riaszt\u00e1s rendszereit (early warning systems) \u2013 nemcsak j\u00e1rv\u00e1ny\u00fcgyi, hanem m\u00e1s, felfordul\u00e1sokkal j\u00e1r\u00f3 t\u00e1rsadalmi helyzetek kapcs\u00e1n is. A destabiliz\u00e1l\u00f3 torz\u00edt\u00e1sok sz\u00e1mtalan, most alaposan megismert fajt\u00e1ja v\u00e1lik majd visszaszor\u00edthat\u00f3v\u00e1 \u00e9s kik\u00fcsz\u00f6b\u00f6lhet\u0151v\u00e9. Egy\u00e9nek, v\u00e1llalatok \u00e9s ak\u00e1r teljes orsz\u00e1gok is \u201eimmuniz\u00e1l\u00f3dhatnak\u201d az infod\u00e9mi\u00e1val szemben, ha sikeresen \u00e9p\u00edtik fel hiteless\u00e9g\u00fcket. Az inform\u00e1ci\u00f3s fert\u0151z\u00e9ssel szemben az autentikus tud\u00e1s, a helyi\u00e9rt\u00e9k\u00e9n kezelt szak\u00e9rt\u0151i interpret\u00e1ci\u00f3 a gy\u00f3gyszer.<\/p>\n

\"\"2020 nyomaszt\u00f3 tavasza bebizony\u00edtotta, hogy ez az el\u0151rejelz\u00e9s f\u00e1jdalmasan t\u00e9vesnek bizonyult<\/em>. A k\u00e9rd\u00e9s teh\u00e1t \u00fagy is feltehet\u0151, hogy mi kell ahhoz, hogy Rothkopf v\u00e1rakoz\u00e1sa beteljes\u00edthet\u0151 legyen, \u00faj alapokra helyezve az inform\u00e1ci\u00f3kezel\u00e9snek \u00e9s a tud\u00e1sgazd\u00e1lkod\u00e1snak a kih\u00edv\u00e1sokhoz magasabb szinten igazod\u00f3 rendj\u00e9t? Erre keres v\u00e1laszokat a tanulm\u00e1ny<\/u>.<\/p>\n

A t\u00e9m\u00e1val kapcsolatban Z. Karvalics L\u00e1szl\u00f3val k\u00e9sz\u00fclt Klubr\u00e1di\u00f3ban sug\u00e1rzott besz\u00e9lget\u00e9st ITT hallgathatja meg!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

A h\u00edr- \u00e9s inform\u00e1ci\u00f3\u00e1raml\u00e1s \u201efert\u0151z\u00f6tts\u00e9g\u00e9r\u0151l\u201d \u00edr Z. Karvalics L\u00e1szl\u00f3, aki szerint ez ellen az autentikus tud\u00e1s, a hiteless\u00e9g \u00e9s szak\u00e9rt\u0151i interpret\u00e1ci\u00f3 a gy\u00f3gyszer.<\/p>\n","protected":false},"author":41,"featured_media":12308,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94,239,118,38,69],"tags":[],"yoast_head":"\nInfod\u00e9mia \u2013 egy kifejez\u00e9s \u00fajj\u00e1sz\u00fclet\u00e9se \u00e9s dimenzi\u00f3i - Z. Karvalics L\u00e1szl\u00f3 \u00edr\u00e1sa - iASK - Fels\u0151bbfok\u00fa Tanulm\u00e1nyok Int\u00e9zete, K\u0151szeg<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/archive.iask.hu\/en\/?p=16587\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infod\u00e9mia \u2013 egy kifejez\u00e9s \u00fajj\u00e1sz\u00fclet\u00e9se \u00e9s dimenzi\u00f3i - Z. Karvalics L\u00e1szl\u00f3 \u00edr\u00e1sa - iASK - Fels\u0151bbfok\u00fa Tanulm\u00e1nyok Int\u00e9zete, K\u0151szeg\" \/>\n<meta property=\"og:description\" content=\"A h\u00edr- \u00e9s inform\u00e1ci\u00f3\u00e1raml\u00e1s \u201efert\u0151z\u00f6tts\u00e9g\u00e9r\u0151l\u201d \u00edr Z. 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